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"/>
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영광도서
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팝업레이어 알림

팝업레이어 알림이 없습니다.

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새로 나온 책
베스트셀러
어린이도서
수험정보센터
연재칼럼
영광문화

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    '; " style="color:#024da1;font-weight:bold;">기본
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    '; " style="
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    ;">저자순
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    &types=
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    '; " style="
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    ;">출판사순
  • /var/www/html/skin/apms/search/basic/search_detail.php on line 160
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    '; " style="
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    ;">발행일자순

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  • /var/www/html/skin/apms/search/basic/search_detail.php on line 190
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    '; " style="
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    ;">신간도서순
  • /var/www/html/skin/apms/search/basic/search_detail.php on line 199
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    '; " style="
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    ;">가격순

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      >
    • 품절/절판표시

    • Warning: Undefined array key "curpage" in /var/www/html/skin/apms/search/basic/search_detail.php on line 219

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광고연감 2022 
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제일기획, 발행일:2022/10/15

120,000원 → 120,000원 (0%할인) + 3,600원 (3% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

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가전제품 광고로 보는 주방문화의 변천 (2022.4) 
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학지사, 발행일:2022/04/28 (김병희)

23,000원 → 20,700원 (0%할인) + 1,035원 (5% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

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>
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전략적 이슈 관리 PR 
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커뮤니케이션북스, 발행일:2004/04/09 (레지스터, 마이클)

18,000원 → 18,000원 (0%할인) + 540원 (3% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

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>
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모든 것을 결정하는 한 문장 -마음을 훔치는 카피라이팅- (2021.12) 
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국일미디어, 발행일:2021/12/06 (백건필)

17,000원 → 15,300원 (0%할인) + 765원 (5% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

“세상을 바꾸고 싶나요? 그렇다면 펜을 드세요. 그리고 쓰세요.”이 책은 다른 카피라이팅 책과 다음의 다섯 가지 측면에서 차별화된다. 첫째, 원론적인 카피가 아니라 실전에서 살아남은 카피를 알려준다. 둘째, 옛날 외국에서만 통하는 카피가 아니라 지금, 대한민국에서 통하는 카피를 알려준다. 셋째, 남의 사례, 남의 카피가 아니…
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수량:

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광고학교에서 배운 101가지 (2021.12) 
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동녘, 발행일:2021/12/03 (트레이시 애링턴, 매튜 프레더릭)

13,000원 → 13,000원 (0%할인) + 390원 (3% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

소비자 심리와 타킷팅부터 카피쓰기와 인사이트 노하우까지세계 유명 브랜드의 캠페인 제작자가 알려주는 '잘 팔리는' 광고의 비밀광고는 진실을 말하는 기술이다. 광고 캠페인은 숨은 진실을 밝혀낼 때 성공을 거둔다. 여기에는 제품이나 서비스, 소비자의 욕구나 별난 습성, 사소한 결점, 우리 문화의 고정관념이나 편견…
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수량:

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광고의 예상을 빗나간 마케팅효과 (2021.8) 
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학지사, 발행일:2021/08/20 (김상용, 차경천, 송태호, 김다연)

12,000원 → 10,800원 (0%할인) + 540원 (5% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

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>
수량:

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크리에이티브 테라피 
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상상마당, 발행일:2010/09/10 (윤수정)

12,000원 → 10,800원 (0%할인) + 540원 (5% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

“크리에이티브는 뇌로 하는 섹스다.”국내 최초이자 유일한 영화전문 카피라이터인 윤수정이 진행하는 강좌의 명칭이자 이 책의 제목인 "크리에이티브 테라피"는 미래를 매혹시킬 스토리텔러인 당신을 변화시킬 모든 전략을 전수한다. 컨설턴트나 문제해결자가 되는…
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카피사전 - 기획 컨셉 카피가 잘안떠오를때 바로바로 뽑아쓰는 - 
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키출판사, 발행일:2019/04/25 (이종서)

13,500원 → 12,150원 (0%할인) + 608원 (5% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

누구도 카피에서 자유로울 수 없다!매번 카피 짜내느라 머리에서 김이 난다면,  <카피사전>에서 입맛대로 바로바로 뽑아, 내 상황에 맞게 살~짝 바꿔 쓰기만 하자!1인 기업가, 1인 미디어 방송인이 늘어가는 요즘, 이러한 변화와 맞물려 그들이 만들어내는 콘텐츠도 자연스럽게 텍스트보다는 이미지와 영상의…
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수량:

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다시 태어나도 홍보는 싫다 - 홍보란 무엇인가 - 
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더삼, 발행일:2019/04/01 (홍용현)

12,000원 → 10,800원 (0%할인) + 540원 (5% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

 
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광고홍보 교육의 현재와 미래 
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한경사, 발행일:2019/03/30 (이시훈 외)

25,000원 → 25,000원 (0%할인) + 500원 (2% 적립)
★ ★ ★ ★ ★  0점 리뷰(0)

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수량:

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